The Studio
A program for mission-driven women business owners to create, connect — and conquer.
About
Welcome to The Studio, a virtual program for mission-driven women business owners, creatives and service providers who want to create something magical, meaningful — and profitable.
If you have a project or an idea in your heart that you just can’t seem to get off the ground or are stuck in the creative or implementation process, we invite you to join our 10-week fall cohort where you’ll be guided, inspired and held accountable to bring your vision to life.
You may be an established business owner with a new idea you can’t shake — but day-to-day responsibilities prevent you from pursuing it. You may be a content creator, churning out material — but want to also create a formal business offering from it. You may have the basics of your business down — but have always wanted to create an event, podcast or regular newsletter. You may be excellent at what you do --- but now want your expertise to shine in front of a new audience or via a new medium. You may love being creative – or it may be the bane of your existence.
Regardless of who you are and what your project is, you and the other members of this program are all hoping to achieve your goals in the same manner: through expert guidance and a supportive space to create, learn and stay on track for a launch. Your current mood: someday is now.
The Studio may be the perfect fit for you if you want to create:
Your Instructor
That’s me. I’m Antoinette, founder of Mama Beasts and now – The Studio.
Before becoming a mother, I was a reporter, writer, consultant and public relations manager. Even when I held full-time corporate jobs, I was always simultaneously working on a side project. I could never seem to turn off ideas or harness my creativity in a way that contained it to only my day job.
Fun story: feeling particularly frustrated one day with my ideas being nixed at work – I conceptualized and pitched a story to Modern Bride about a trend I observed while planning my own wedding. Not only did I get hired to write the piece (and was the most I had ever been paid for an article), but it was featured on The Today Show. The day after it aired, I created a website for myself and decided I’d always give myself an outlet to create work I loved regardless of where I worked.
After the birth of my first son, I didn’t return to the traditional workforce. I went on to found Mama Beasts, a stroller fitness program and community in the Boston area. With zero marketing budget, I was able to significantly grow Mama Beasts, eventually building a team of instructors and expanding the program into several suburbs, which would ultimately impact thousands of women through our in-person and virtual classes, online programs, 1:1 coaching, events and retreats. It was an incredible opportunity to support women during motherhood - and it allowed me to constantly create all tghe things. It was also profitable from driving consistent YOY revenue increases of 26% and profitability increase of >120% from year five to ten.
In 2022, I created my ultimate dream, shifting Mama Beasts to a media brand where I could still support mothers, but also work in an editor and producer role. Now, Mama Beasts provides inspiring and relatable content for the woman inside the mother, offering a more empowering take on midlife. Since launching, we’ve published hundreds of articles in ten themed e-magazine issues, launched a podcast and hosted events – regularly securing advertisers and doubling our existing audience.
My Experience
In addition to founding Mama Beasts, I hold a BFA in writing and publishing and a Master’s Degree in Education. Leading the Studio will allow me to combine my passions – educating women and creating, and I look forward to drawing from my creative experiences throughout this next coaching venture.
Some productions & work under my own brand
A stroller fitness program and community that reached thousands of moms in nine locations over ten years
Three feature stories in The Boston Globe about our brand
An online 1:1 and group fitness coaching program
A trademarked licensing program for the stroller fitness program
Sold-out multi-day retreats
A unique fitness and journaling class series: Mama Beasts Soul
A digital online magazine with advertisers and a team of writers
A podcast (reaching thousands and growing) with advertisers
Produced and marketed online webinars including: Mental Health During Crisis, MB Holiday Stress Summit, Perimenopause 101, Perimenopause Fitness and Nutrition Bootcamp and more.
More than 50 wellness challenges including video and editorial content
Productions + work in corporate and higher education positions:
Digital advertising campaigns
On-site marketing campaign activations
Social media campaign and content plans
Thought leadership content development and strategy
Speeches and podcast scripts
Op-eds and articles for executives and higher education leaders
News-related thought leadership blog series
Social media mangement, strategy, reporting, listening and crisis comms.
The Details
Our fall cohort is an online program that will kick off on October 8th. Spots are limited.
We will hold a weekly group studio session, as well as a weekly office hour to tackle specific questions and blocks, all while encouraging co-working. There will also be an opportunity for each participant to workshop her idea/project with the group to gain valuable feedback to apply as each participant works on her project.
The program includes:
Ten live studio sessions (via zoom) on Tuesdays, 7:30-8:45PM
Studio sessions are designed to educate and inspire you as you delve into your project. Each week, we will start with a “creativity prompt exercise”, and participants will share progress updates. Antoinette will provide laser-focused coaching for individual questions and then move on to present a weekly training that can be applied to current projects or future work. Studio sessions will end with a ten-minute focus planning to set objectives for the upcoming week. All participants will also have an opportunity to submit work for a peer and instructor workshop during the final three weeks of program.
Ten weekly office hour sessions (via zoom) on Thursdays, 12-1PM
Entrepreneurship can be lonely – and overwhelming. It’s incredibly easy to fall off track for a broader project, so a weekly office hour session aims to keep you accountable, focused and address any questions that may surface for you. While not required, it’s highly recommended you log on as much as you can.
Written feedback from your instructor on your workshop submission.
Access to studio session recordings and trainings
Option to add 1:1 coaching sessions at discounted price
The Investment
The Studio: 10-Week Fall Online Cohort
$599 (paid in full) or three payments of $209.
Add 1:1 Coaching
$749: Program + Two 1:1 Sessions
Scholarship Alert
***Having bootstrapped Mama Beasts from the beginning, I understand if you’re in the early stages of your entrepreneurial journey, finances can be incredibly stressful, and you may struggle with the decision to invest in yourself. I also know how important community and coaching can be in those early stages, so I’m holding one spot in the program for a full scholarship recipient. Apply here.
FAQs
Is this program right for me?
If you want to create a project (and actually see through its completion!) that will enhance, grow or establish your business – this is a place for you. It is also a wonderful fit for those working on a creative project (such as a book or art work) and would like to eventually monetize your work. Check out this list of projects I love to support women in creating.
Is this business coaching?
This program is a mix of creative and business consulting. I believe that creative projects are key to establishing, marketing and scaling a business; this program aims to help you create a project and also monetize it. here are some examples:
You are a service provider and see clients 1:1, but you want to create a small group program. We guide you in conceptualizing what the program looks like, including what specific assets you need to create, how it will be marketed and how it will be monetized.
You are a business owner who wants to create content more regularly to position yourself as a thought leader. Possible options to achieve your goal include our guidance in developing a blog or LinkedIn content plan, along with how to align this content to specific conversions and opportunities.
You have an established business and audience but have always wanted to offer an in-person event or retreat. Our program would provide coaching throughout the planning and marketing process, ensuring that you also plan for how to align your business in its entirety to your executed event or retreat.
You want to start or complete a creative writing project. A structured accountability plan and creative feedback would be provided by this program, as well marketing strategies for once the project reaches completion.
You want to grow an authentic community element to an existing business to boost brand awareness and conversions. This program will provide guidance regarding choosing an option that makes the most sense, which includes supporting both the technical and creative elements.