Hi there,

I’m Antoinette, founder of Mama Beasts and an avid supporter of women-owned businesses that are on a mission to support others.

Before becoming a mother, I was a reporter, writer, consultant and public relations manager. Even when I held full-time corporate jobs, I was always simultaneously working on a side project. I could never seem to turn off ideas or harness my creativity in a way that contained it to only my day job. 

Fun story: feeling particularly frustrated one day with my ideas being nixed at work – I conceptualized and pitched a story to Modern Bride about a trend I observed while planning my own wedding. Not only did I get hired to write the piece (and was the most I had ever been paid for an article), but it was featured on The Today Show. The day after it aired, I created a website for myself and decided I’d always give myself an outlet to create work I loved regardless of where I worked. 

After the birth of my first son, I didn’t return to the traditional workforce. I went on to found Mama Beasts, a stroller fitness program and community in the Boston area. With zero marketing budget, I was able to significantly grow Mama Beasts, eventually building a team of instructors and expanding the program into several suburbs, which would ultimately impact thousands of women through our in-person and virtual classes, online programs, 1:1 coaching, events and retreats. It was an incredible opportunity to support women during motherhood - and it allowed me to constantly create all the things. It was also profitable, driving consistent YOY revenue increases of 26% and profitability increase of >120% from year five to ten. 

In 2022, I created my ultimate dream, shifting Mama Beasts to a media brand where I could still support mothers, but also work in an editor and producer role. Now, Mama Beasts provides inspiring and relatable content for the woman inside the mother, offering a more empowering take on midlife.   Since launching, we’ve published hundreds of articles in ten themed e-magazine issues, launched a podcast and hosted events – regularly securing advertisers and doubling our existing audience.

In addition to running Mama Beasts, Inc, I regularly consult with woman business owners and service providers who are establishing and growing their own brands. If you are looking for support, scroll on for how I work with clients or schedule a consult call here.